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El concepto parte de entender la imaginación como el primer acto de transformación. Imaginar nuevas posibilidades se vuelve una acción colectiva: una forma de recuperar oportunidades, proyectar futuros posibles y construir desde la comunidad y para la comunidad.
 La identidad
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El concepto parte de entender la imaginación como el primer acto de transformación. Imaginar nuevas posibilidades se vuelve una acción colectiva: una forma de recuperar oportunidades, proyectar futuros posibles y construir desde la comunidad y para la comunidad.
\nLa identidad
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 La nueva identidad conserva el reconocimiento construido durante más de 30 años, pero evoluciona la marca hacia una expresión más actual, precisa y versátil.
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